Search engine optimization (SEO) is the process of driving a great quantity and quality of traffic to a web site from search engines through organic search results. This means that the higher a site appears in the search results, the more visitors it will receive from major search engines. The SEO process may target different kinds of search, including image, local, video and industry-specific vertical search engines. SEO Companies use this process to give your web site an online relevant presence.

Search Engine Optimization is used as an Internet marketing strategy and acknowledges how search engines work and what people search for. Optimizing a website involves processes like editing the content and the coding to improve its relevance to specific keywords and to remove boundaries when major search engines crawls and index the site.